About the iconic denim // Az ikonikus farmer
It first appeared in the 1800s, the iconic jeans that played a major role in the fashion world during every era. It has stood its ground on miners, cowboys, Hollywood legends, rock stars and in collections of luxury brands for the past two centuries.
The exact place of birth of the jeans is still a matter of debate among historians, the iconic fabric was created by heel weaving with the help of a colored cotton thread and a white thread. It is most likely that denim was first born in Nîmes, France. In an unsuccessful attempt to reproduce a durable cotton fabric known as ‘jeane’ (named after the Italian city of Genoa), Nîmes weavers realized that they had developed a unique and solid fabric. The blue denim trousers, now called jeans, were originally made of this fabric and manufactured in the French city of Nîmes (bleu de Nîmes).
The best-known, classic jeans, with indigo-dyed denim, pockets and riveting suitable for strong workwear, were patented in 1873 by tailor Jacob Davis and Levi Strauss, owner of a San Francisco wholesale fabric store. In the early 20th century, jeans were the primary workwear fabric among cowboys, miners, and farmers in the United States. The fabric was not only cheap, but also more durable and massive than its previously popular alternative - the “jean” (traditionally made of cotton, linen and wool). After Levi’s & Strauss patented the metal studded style to make the pants even more durable, they began making the iconic blue denim version, which was standard wear among the working class.
The classic symbol of the American West can now be found in every closet. Modern jeans began to spread in the 1920s, primarily among the working class already mentioned. From the late 1950s, denim wear was associated with rebellious youth, individuality, and self-expression. Students began wearing jeans at universities, and jeans became the unofficial uniform for protests. At the same time, wearing jeans has also become widespread among feminist movements. The 1980s were a defining point in the history of jeans as more and more fashion designers began to incorporate the fabric into their collections. Brands like Calvin Klein and Armani were the first to launch designer denim jeans, ushering in the age of premium jeans. Adriano Goldschmied, also promoted a new style of jeans in the ’80s, the“ skinny fit ”style - the rigid hold of the fabric allows it to be completely tailored closely fitting the body as the stitching itself can’t let go.
Different types of denim material have also appeared: raw denim - in this case the material has not been treated with chemicals nor has been washed (their lifespan is about one year); washed denim - most jeans are sanitized, this washing process has resulted in the design of modern denim fabric, softer than raw jeans and less customizable; stretch denim - in this case the cotton is mixed with spandex or a similar material and the resulting fabric is more elastic than normal jeans and is therefore usually used for customized shapes such as skinny jeans; wrinkled denim - this type of jeans has a weave that is similar to velvet, attractive to jackets and skirts due to its permanently wrinkled appearance. In addition, the material can be colored, so besides the classic indigo blue jeans, today we can see any color of the color range on jeans. It is also possible to create different styles of trousers with abrasion techniques, which is a decisive tool in designing casual jeans.
Over the decades, types and styles of jeans emerged: hip-hop styles of the early 1990s were characterized by oversized jeans; college students and “hipsters” turned to dark jeans to return to the roots of the denim styles; and vintage fans preferred the original Levi’s models. Today, almost all luxury brands and fashion designers make jeans for the runway; and they are available at both ends of the price spectrum, in a variety of styles: narrow, loose, high-waisted, low-waisted, light, dark, or colored.
At the same time, the sizes of the ready-made clothes often do not fit the wearer's body shape properly, so bespoke jeans became widespread, which can also be ordered in Galamb tailoring. In addition to choosing the perfect material, we also help you create the style that best suits you.