Florence, Fashion, Pitti Uomo // Florence, fashion, Pitti Uomo
Thousands visit this world-renowned fashion show every year, an event which has a history. Besides being the birthplace of Renaissance, Florence is a city of fashion, Pitti Uomo is an event which made the city famous for its fashion. For more than 60 years, Pitti Uomo is considered the most significant men's fashion show. Each year in January and June for 4 days Florence becomes the capital of men's fashion.
The famous event dates back to February 12, 1952 when Gioavanni Battista Biorgini, a descendant of a noble family from Lucca, organized a fashion show in his own residence in Florence, in Villa Torrigiani. Originally it was mentioned as the First Italian High Fashion Show, journalists and buyers from every country were invited to attend runway shows and related programs. After its huge success, the event was moved to a different location next year: Florence's Grand Hotel. It wasn't until. Later years that Pitti Uomo was moved to its historic location: the Sala Bianca in Pitti Palace, responsible for its name. The official birthdate of Pitti Uomo is 1972 when the event became solely dedicated to men's fashion.
Today, Pitti Uomo is held in Fortezza da Basso which is the official location since 1982. The space functions as a trade fair offering stands for. Vendors to present their products. In the days of the event the neighborhood is transformed by Pitti's special atmosphere: walking on the streets you'll pass by men dressed in unique and creative clothing. Related events have developed alongside Pitti Uomo, today you can find Pitti Bimbo (for children's fashion), Pitti Filati (for textiles) and even Pitti Fragranze dedicated to perfumes.
Florence is undoubtedly one of the fashion capitals of the world; besides housing major brands and numerous fashion studios around the city, Florence boasts a number of museums dedicated to fashion, costumes and the history of clothing: the Museum of Costume and Fashion in Pitti Palace, the Roberto Capucci Foundation Museum in Villa Bardini and Museo Ferragame and Museo Gucci. If anyone wants to dive into the. History and fabrication of textiles, Prato's Textile Museum is worth visiting.
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Thousands of people visit this world-famous fashion show every year, an event that already has a history. In addition to being the birthplace of the Renaissance, Florence can also be called the city of fashion, and Pitti Uomo is an event that has made the city famous for its fashion. Pitti Uomo has been the most important men's fashion exhibition for more than 60 years. For 4 days every year in January and June, Florence turns into the capital of men's fashion. The event attracts professionals and interested parties from all over the world to participate in the programs related to the event.
The famous event dates back to February 12, 1952, when Giovanni Battista Giorgini, a Lucca a descendant of a noble family, he organized a fashion show in his own Florentine residence - Villa Torrigiani. Originally referred to as the First Italian High Fashion Show, journalists and buyers from all over the country were invited to be part of the presentation of Italy's most prominent fashion brands. The event was a huge success, so the following year it was held at a different location: the Grand Hotel in Florence. Years later, the event moved to its historically famous location: the Sala Bianca in the Pitti Palace, responsible for its name. 1972 is considered the official year of birth of Pitti Uomo, this year, men's fashion became the focus of the event.
Today, Pitti Uomo takes place in the Fortezza da Basso, which has been the official venue of the event since 1982. The place acts as a fair, providing stalls for vendors to display their products. During the days of the event, a special Pitti atmosphere will take over the area: men dressed in unique and more creative clothes will pass by as we walk through the streets. The events related to the event have continuously developed at the same time as Pitti Uomo, today we can find Pitti Bimbo (children's fashion) and Pitti Filati (textile industry), and even Pitti Fragrant, which is about perfumes.
Florence is undoubtedly one of the fashion capitals of the world. It is home to big brands and many fashion studios, as well as many fashion, costume, clothing history museum can be found: the Pitti Palace Costume and Fashion Museum, the Villa Bardini Roberto Capucci Foundation Museum, the Museo Ferragamo and the Museu Gucci. Those who want to delve even deeper into the history of textiles can visit the Prato Textile Museum.